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EU cookie law is bad for the web says 82% of digital marketers

Posted: 22 Mar 2012 12:59 PM PDT

82% of digital marketers think the EU cookie law is 'bad' for the web according a recent poll undertaken by Econsultancy, publisher of digital marketing and e-commerce best practice and insight. Econsultancy asked more than 700 marketers for their opinions on the EU e-Privacy Directive, and to find out what preparations have been made for the May 26 deadline for compliance. The Directive makes it compulsory for web users to consent for a website to use or store cookies. Just 18% of respondents think the directive is a positive development for the web. One respondent said: "While I’m all for protecting privacy, the bit of this directive that applies to cookies has been ill thought out and even more badly applied, by someone who doesn’t understand the technology. Rather than try and analyse what cookies are actually intrusive, they’ve just ‘banned’ the lot! The lack of advice or guidance from the EU or Government has made things worse". Another respondent wrote: "There’s total confusion on how to apply it and what it should be applied. There are a few nice implementations, nothing which everyone agrees on which means a disjointed user experience from site to site". 57% of respondents have [...]