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Festive gift buying goes mobile in 2011 Posted: 27 Nov 2011 05:29 AM PST The power and portability of smartphones and tablets will save time and money for many people this holiday season. Over two times more shoppers plan to purchase gifts and 50 per cent more plan to book travel using their mobile devices this year, according to new research from Webroot, a leader in delivering Internet security as a service. But convenience may come at a cost for those who skip certain measures to secure their devices and personal data. In a survey of 1,215 mobile device users, Webroot assessed people's preferences for using mobile devices versus traditional means for researching and buying Christmas gifts, and for planning and booking trips. In addition, Webroot explored how people secure themselves on their mobile devices. Webroot found that 50 per cent are likely to purchase Christmas gifts using their smartphone or tablet this year – up from 22 per cent who did so in 2010. Additionally, one third (33 per cent) of respondents plan to use their mobile devices to book travel, up from 22 per cent who did so in 2010. But only 40 per cent of respondents have a security app installed to block threats or remotely lock and locate a lost [...] |
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