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US Smartphone Users Don’t Care if You Can Hear Them Now Posted: 11 Oct 2011 12:40 PM PDT AdaptiveMobile, the world leader in mobile security, today announced results from a survey examining mobile-threat awareness among 2000 US smartphone users and the expectations consumers are placing upon mobile operators to provide a safe mobile experience. The report finds that for the first time in history, data security is more important to US cell phone users than call quality, with 68% citing keeping information secure as the most important carrier function vs. 52% for service quality / reliability. The survey also finds that respondents are aware of mobile threats, with 52% of subscribers experiencing a mobile threat over the past year. For example, 1 in 3 US smartphone users reported receiving mobile spam, and 1 in 7 indicated that they were exposed to SMS text phishing. Even with these high rates of exposure, only a small number of subscribers use security software (23%), and three-quarters of these use the software only because it is free. The subscribers take it for granted that their personal and financial data is protected by the carrier, leaving the carrier as the first line of defense in a smartphone environment that is growing more open, complex, dynamic and crowded each day. Despite the high levels [...] |
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