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Finance Organisations are Most Trusted by the UK Public with Personal Information

Posted: 17 Sep 2011 11:58 AM PDT

Symantec Corp. announced the findings of its inaugural UK Trust Index, which investigates the extent to which the public trust different industries with their personal information. The survey of more than 2,000 UK adults found that the financial services sector was the most trusted, ahead of the public sector and online retailers, with more than half (55 percent) giving banks and building societies a high trust score. The study, carried out by YouGov and commissioned by Symantec, required each respondent to give a trust score of between one (don't trust at all) and seven (trust completely) depending on how much they trusted firms within a specific sector with their personal information. Sectors included financial services, online retail, public sector, online communities, publishing and gaming. Financial services emerged as the only industry that the majority of respondents trust with their personal information. In fact, 10 percent said that they "completely" trusted financial organisations to keep their information confidential. More than a quarter (28 percent) of respondents gave the public sector a trust score of three or less. More than half (58 percent) said they were either unsure or untrusting of online retailers. "It's clear businesses that handle personal information have an [...]


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