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Cut the marketing fluff and focus on what matters in the Cloud: Security Posted: 12 Sep 2011 11:23 AM PDT It is time to put a stop to the latest marketing buzzword – the Cloud – and stop the rebranding madness and the redefinition of something that is already there. This is according to the CTO of Simplexo, the UK search specialist. Simon Bain, CTO, Simplexo, states: "Well I am obviously a believer in using the ‘cloud’ as a way forward for both personal and corporate life. However there are certain guidelines that I think need to be adhered to before we all start throwing our hard disks away and placing everything in to the hands of others." "Let's be clear – clouds are fluffy, contain water vapour and sometimes they are not around. That would certainly be no good if we all had our life in one! But seriously the cloud is today's marketing word, if this were to change tomorrow to a new buzzword with the same meaning; we would all once again be confused. So my first request is STOP." "What we need to do is drill down and focus on what the cloud is in its simplest form. It is a mechanism to store your files; images, music, movies etc, on-line on somebody else’s hard disks. [...] |
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