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Almost 5% of Salaries bill is Spent On Personal Social Media Activity Posted: 17 Aug 2011 12:00 PM PDT A calculator which measures the cost to companies of time spent by employees using social media has revealed that the average company with 52 employees pays out $65000 per year for non-work related social media activity. WebTitan's social media cost calculator shows that workers using non-work related social networking for a mere 20 minutes is the equivalent of paying out $65,000 or 5% of the year's salary bill for non-productive work. Social media is growing exponentially so the issue of people accessing and using it during work hours is likely to increase and continue to cost companies in terms of productivity and ultimately financially. Twitter has grown from 27 million Tweets per day in 2010 to 95 million – a 250% increase. Facebook has grown globally from 350 million active users, to 640 million – half of which login daily*. Other social media products such as Flickr, Wikipedia, YouTube and the new Google+ combined with access from mobile devices establishes how pervasive social media is. Finding a way to manage non-work browsing habits, including accessing Facebook at work, Tweeting, watching YouTube videos or any of the numerous other social media activities that can distract employees in their daily working lives, [...] |
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